Ride App (African Highway) is a cab booking platform for Africa — riders book without calling a dispatcher, choose drivers and vehicles, set routes in advance, manage spend, pay in-app, and access loyalty rewards and first-booking offers. Shine Infosoft built the web presence and mobile experience.

RideApp Case Study | Ride-Booking App

Overview

Africa's trusted cab operator — web and mobile ride booking

Ride App (African Highway) provides cab services across Africa with private drivers, company airport transfers, and customer baggage assistance — positioning itself as one of the continent's most reliable cab operators.

Shine Infosoft built the marketing website and mobile apps so riders can book without calling a dispatcher, pick preferred drivers and vehicles, set routes in advance, manage spending, pay without a credit card, and unlock loyalty rewards.

50% Off first booking
24/7 Self-serve booking
Loyalty Rewards program
In-app Payments

Ride App logistics and transport banner image

The Challenge

African Highway relied on phone-based dispatch and limited digital touchpoints — making it hard to scale bookings, retain riders, and compete with modern ride-hailing apps.

Dispatcher-dependent booking

Riders had to call to book cabs — creating delays, missed rides, and operational bottlenecks.

No rider self-service

Customers could not choose drivers, set routes in advance, or track spend without staff involvement.

Payment friction

Limited digital payment options and no in-app spend management slowed repeat bookings.

Weak retention tools

No loyalty program or first-booking incentives to convert new riders into regular customers.

The Solution

What Shine Built

Shine delivered a full digital ride-hailing experience — marketing website, mobile apps, and back-end services aligned with African Highway's three service tiers.

Self-serve cab booking

Riders book instantly via app — no dispatcher call — with route planning and driver or vehicle selection.

Three service tiers

Private driver, company airport transfers, and customer baggage assistance — each with dedicated flows.

Loyalty & promotions

Ride App loyalty program, special offers, and 50% off first bookings to drive acquisition and retention.

In-app payments & spend tracking

Pay for rides without a credit card and manage cab spending from the mobile app.

Marketing website

Public site at rideapp.shineinfosoft.in showcasing services, app download, testimonials, and partner offers.

Business Impact

Measurable Results

Post-launch performance — four metrics tracked across engagement, efficiency, and business outcomes.

50%

First-booking offer

New riders convert with a launch discount

24/7

Self-serve access

Book cabs anytime without calling dispatch

Service tiers

Private, company, and customer assistance flows

5★

Rider satisfaction

Punctual drivers and arrivals-hall meet-and-greet

Why Shine

Why Shine Infosoft Was Chosen

Beyond the build — Ride App needed a partner with domain depth, product discipline, and commitment after launch.

Domain Expertise
UI/UX Design
Scalable Engineering
Long-Term Support

Tech Stack

Technologies Utilized

Production stack behind the platform.

Laravel

Back End

Android Native

Mobile App

iOS Native

Mobile App

My SQL

Database

FAQ

Frequently Asked Questions

Common questions about the Ride App build, outcomes, and how Shine approaches logistics platforms.

What is Ride App?

Ride App (African Highway) is a cab booking platform for Africa. Riders sign up with name and mobile number, book without calling a dispatcher, choose drivers and vehicles, manage spending, pay in-app, and access loyalty rewards — including 50% off the first booking. Shine Infosoft built the web and mobile experience.

What technologies were used?

Shine built the platform with Laravel, Android Native, iOS Native, My SQL.

What outcomes were achieved?

Key results include 50% off first bookings, 24/7 self-serve cab access, three service tiers (private driver, company transfers, baggage assistance), and a loyalty program for repeat riders.

How long did development take?

A phased delivery approach — core features first, then enhancements — typically completed in 10–18 weeks depending on scope.

Can Shine build similar logistics platforms?

Yes. Shine designs and builds custom applications with ongoing support. Book a free consultation to discuss your project. Book a free consultation to explore a similar solution for your business.

Ride App